Logo mats are a great way to promote a business while minimizing the amount of dirt and debris that enters a facility. They are easy to install, look professional and can be used for both indoor and outdoor applications.
Unlike traditional signage, logo mats do not compete for attention with other banners and signs. They also do not require any planning, zoning or building regulations to install.
Choose the Right Material
Logo mats are an important part of any business and should be placed strategically to help promote your brand and logo. The right logo mat can leave a positive impression on customers even before they walk into your facility.
To get the most out of your logo mat, it’s important to choose the right material. A good option is the Rainbo Logo Mat which features a heat set nylon face yarn with a heavy-duty 70-mil nitrile rubber backing. It’s perfect for indoor use and provides a slip free surface that is absorbent and water resistant, meeting ADA guidelines.
Another option is the ColorStar Impressions Mat which has digitally printed designs on eco friendly PET (polyethylene terephthalate) fabric. This style is perfect for short-term point-of-purchase applications and offers photo quality images.
Consider the Orientation
Logo mats must portray a true image of the company they represent. This is important because if the mats look cheap and are not a true representation of the business, it will make visitors think that the company’s products are also low quality.
To avoid this, be sure to select a logo mat that is designed for either landscape or portrait orientation. This will ensure that the design is positioned in the best way to capture a visitor’s attention as they enter your facility.
It is also recommended that you choose a clean, simple, and uncluttered mat design. The reason for this is that visitors will only have a short amount of time to view the design on a logo mat and they may not be able to read it properly if the information is cluttered. Choosing a clear, crisp, and concise design with contrasting colors will help the logo mat to communicate its message quickly and effectively.
Choose Contrasting Colors
In order for a logo mat to be effective, it needs to pop off the floor. This is accomplished through contrasting colors. It is also important to minimize the number of elements in the design of your logo mat. Cluttered designs can be overwhelming and difficult to read. It is also essential to use a color scheme that is consistent with your facility’s current color schemes. This will ensure that your logo mat ties in with other branding and marketing efforts, such as building signage, employee uniforms, letterheads, business cards, etc.
Logo mats are a great way to brand your company and reinforce the image that you want to portray to your customers. They are also functional and add a touch of elegance to the entryway. And, unlike other forms of corporate signage, they don’t require any planning or zoning permission and can be installed quickly. That means they are a smart and cost-effective investment for any small business owner.
Choose the Right Size
Logo mats are a great way to perform passive marketing, but they also serve as an effective sanitation and safety tool. They keep the floor clean and trap dirt, debris and moisture from incoming and outgoing high traffic areas.
Choosing the right size for your logo mats is important to get the most effective results. Minimizing the clutter on your mat will allow visitors to read your message easily. Additionally, it will help the colors of your logo or visual design “pop” from the surface.
Digitally Printed Ultimate Mats logo mats offer superior photographic quality and Pantone Matching for unlimited color options. The mats are molded into a rubber material that is tough and durable, while still allowing for flexible mat placement.